What information do you use to surface my product in your organic results?

We leverage both information found on the web and from a merchant’s feed in the Microsoft Merchant Center.

What surfaces is Copilot Checkout live on?

Copilot Checkout is available on Copilot.com and the Copilot mobile app, with plans to expand to additional surfaces soon.

When will you expand to other countries and languages?

We are excited to expand this to other regions and other markets as soon as we are able; however, we cannot provide a timeline at this time.

Does Copilot Checkout support multiple payment service providers (PSPs) per merchant today?

Today, Copilot Checkout supports a single PSP checkout partner per merchant.

How is the PSP selected for a merchant?

By default, the PSP that completes onboarding first becomes the checkout partner. Merchants may request a change if needed.

Can a merchant switch PSPs after onboarding?

Yes. While multi‑PSP selection is not yet automated, merchants may request a change to their checkout partner, and the Copilot Checkout team will review and confirm next steps.

Is a Microsoft Merchant Center (MMC) account required?

Yes. To onboard to Copilot Checkout, you must have an MMC account. A product feed is required to power product discovery and checkout.

Agentic Commerce

AI is reshaping how people discover, evaluate, and buy products. Shopping journeys are moving from clicks to conversations. Enabling agentic commerce scenarios will help you become more discoverable & close sales.

Get the playbook

This shift isn’t theoretical. It’s already happening:

Microsoft is building human‑first, merchant‑friendly agentic commerce—so brands can participate directly in AI‑led shopping journeys, with accurate product truth, consistent brand voice, and a frictionless path to purchase.

84%

AI‑driven revenue per visit grew

year‑over‑year as shopping discovery moved into AI‑assisted experiences.¹

72%

of consumers expect agentic shopping experiences

from retailers in the next 12 months.²

800%

AI‑driven traffic surged

year‑over‑year during peak shopping moments like Black Friday.³

Microsoft Merchant Center UI showing UCP settings for return policy, customer service, and Copilot Checkout.

Improve product visibility in Copilot

Be present, accurate, and chosen when shopping intent forms. The foundation of agentic commerce is trusted product truth. The first step is to improve product visibility in Microsoft Merchant Center (MMC) with a UCP-ready feed. MMC will support Universal Commerce Protocol (UCP), enabling richer signals (returns/support policies) so AI can assess products with confidence.

Following these steps in MMC to get started

01

Add new store settings in Microsoft Merchant Center

Return policy, customer support, Copilot Checkout.^*

Visit Merchant Center

02

Update your feed with attributes needed for UCP

These additional feed attributes include: native checkout eligibility for products, product warnings if needed, and Merchant Item ID (unique ID).

See details

Enable Copilot Checkout

What is Copilot Checkout?

Copilot Checkout lets shoppers complete purchases directly inside Microsoft Copilot, enabling AI-powered shopping experiences.

Instead of sending customers out to a website and risking drop‑off, Copilot Checkout:

Keeps the entire decision‑to‑purchase flow in one place
Preserves the merchant as merchant of record
Uses the merchant’s existing payments, fraud, tax, fulfillment, and reconciliation systems

Merchants keep the customer relationship, the data, and full control—while gaining a new, high‑intent acquisition surface.

Trusted agentic commerce partner

Shopify
Stripe

Shopify

Shopify merchants have been automatically enrolled (with controls in Shopify admin). There are no additional onboarding steps required. Please see Shopify Help Center | Shopify agentic storefronts for more information.

Stripe

Stripe's Agentic Commerce Suite (ACS) offers a turnkey solution to sell on Microsoft Copilot and other AI agents. ACS lets you reach more customers by making your products discoverable, simplifying your checkout, and allowing you to accept agentic payments–while you retain control over the customer experience. It also protects transactions from agent-initiated fraud with Shared Payment Tokens—Stripe’s agentic payment primitive that initiates payments without exposing credentials to AI agents. Enable in-context selling on AI agents | Stripe Documentation

Copilot Checkout eligibility requirements

Region & language
Onboarding paths
Merchant of record
Privacy & trust

Region & language

Only English‑language merchants who sell to US buyers are eligible at this time (supporting USD).

Onboarding paths

You can share your feed through on of our approved onboarding paths:

Microsoft Merchant Center (MMC): You must have a MMC account and a UCP-compliant feed. If you do not have a MMC account, sign up today.

Merchant of record

You are the merchant of record. Copilot does not become merchant of record.

Privacy & trust

Must meet Microsoft privacy/RAI standards and PSP security requirements.

Frequently asked questions

Please visit Microsoft Merchant Center Help page for step-by-step commerce onboarding guidance.

UCP is a complementary layer to Merchant Center feeds that turns product data into executable commerce actions. Feeds primarily enable discovery (products showing up in AI responses), while UCP enables transactions (checkout and post‑purchase actions within AI experiences like Copilot). For additional information on UCP, see Universal Commerce Protocol - Universal Commerce Protocol (UCP)

[1] August 2025, Adobe Digital Insights, cited via Mi3

[2] September 2025, Rebuilding Web, Microsoft Research

[3] November 2025, "AI help drives record $11.8 billion in Black Friday online spending," Reuters

[*] Pilot only to select customers