Blog post

3 tips for marketing in economic uncertainty

by

May 22, 2023

A man interacting with a touch screen.

Brands are feeling the pinch, and with this comes increasing pressure to pull back advertising spend. So, the question on many marketers’ minds is: How do I prioritize advertising amid economic uncertainty, especially with reduced funds?

Microsoft Advertising has been helping brands take smart risks and find creative, resourceful, and innovative ways to stay present with their audiences. We have insightful stats and three tips to help you get started, too.

In this video, we discuss the power of retail media, why being bold and flexing your creativity pays off, and how to show empathy with action.

Authors

Danielle Byrne

INTEGRATED MARKETING MANAGER, MICROSOFT ADVERTISING

Danielle Byrne

Rachel Newman

AUDIENCE MARKETING MANAGER, MICROSOFT ADVERTISING

Rachel Newman

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